Relentless Beats

LOUDPVCK Premiers Music Video For ‘Lit’

IT’S TIME TO GET LIT! In this blazin’ video created by Jason Goldwatch (Kid Cudi, Action Bronson, Schoolboy Q, Nas), everyone’s favorite west coast stoners, the hilarious beat-making duo LOUDPVCK, raise the potency level with their classic, full-bodied stoner track “LIT,” out today via Mass Appeal. To make it even more robust, LOUDPVCK recruits ATL’s notorious Two-9’s Curtis Williams to join in on the party.


This ball of fire video will have your mood peaking throughout your work day and will surely ignite your night soaring with its spliced up loopy imagery. Just like a DJ chops up beats, Goldwatch captures the absurdity that is LOUDPVCK as only a director of his caliber could. “There’s just something about his imagery choice that always pulls out the most unique and quirkiest elements of the artists he works with; he finds a direct path to their personality.” -LOUDPVCK

Playing out like a digital mosaic of bizarre and trippy imagery, LIT features a venus fly trap sporting greenery as if it’s smoking the sweet leaf for life, Bruce Lee, Bob Marley, and the Kool-Aid man, plus stoner tricks like a girl peeling a banana with her feet, and much, much more.

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