RB Exclusive Interview: Minnesota
April 17, 2018
April 17, 2018
Branden Ratcliff and Jared Poythress make up the electronic music duo, Vindata. The duo has sought out on a mission to expand how we define dance music. Their all-embracing electronic sound seems to balance rugged Hip Hop beats, with deep R&B passions, and Indie-Pop sensibilities.
Alongside Marien Hill and H.E.R. to name a few, Vindata managed to snag a spot on the Rolling Stones top ten for the month of March. RS stated: “This L.A.-based, OWSLA-signed duo – real names Jared Poythress and Branden Ratcliff – play dance music, but are breaking out via original tracks for rap and R&B like Anderson Paak and Fat Joe and Remy Ma. That’s Vindata who laced their recent single “Heartbreak. The pair first got together as producers of more or less straight-ahead hip-hop and R&B, drawing on a love of gospel and soul for deeply groove-based tracks. Then, by chance, they discovered the “French touch,” that funky sound en vogue about a decade ago via Justice and the Ed Banger gang. Suddenly, the pair saw a new way to approach their craft.”
Their publicists have billed them as “the Neptunes of EDM” and the duo doesn’t shy away from that comparison at all. “One of the reasons we say that is how fluid they were back in the day,” Ratcliff says. “They had really, really hard hip-hop songs, really great R&B ballads, and really radio-friendly pop songs. … We definitely want to wear different hats and do different things, and still have our own sound.”
I think it’s safe to say that Vindata rightfully earned their spotlight with Rolling Stone. Catch their set at Phoenix Lights Festival to see if you agree!
Source: Rolling Stone