VOLAC Veers Underground on ‘Preach’
March 7, 2023
March 7, 2023
As he gears up for his next release on Ultra Music, Adrian Lux hooks up with director and former pro skateboarder Travis Kopach on the visuals for his new single “Damaged”. Making its premiere on Karmaloop TV, Adrian’s sun-dappled new music video follows a day in the life of a Brooklyn skate crew. The clip is an amalgamation of ridiculous manuals, kickflips, grinds and more feats of technical skating genius deserving of Adrian’s killer anthem.
A skateboarder himself, Adrian explains his interest behind the music video, “[Skateboarding] was one of my first real interests and I could feel a new world opening up. The 2 crafts of both skateboarding and EDM have a lot more in common than one would think. There’s a strong feeling of movement, and it’s all about moving forward and trying new things, never to get stuck in old boring patterns.”
In true Lux fashion, “Damaged” is another standout tune amongst the gaggle of EDM tracks featuring bittersweet female vocals, this time courtesy of Swedish indie diva Alva Tang and post-punk guitar ala The Cure, courtesy of Nico Malmstedt.
Yo’ll be seeing a lot more Lux in clubland and at major festivals in the months to come. Adrian is currently on tour in support of this release.
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