Soundcloud Hires First Ever CRO From NBCUniversal

SoundCloud, the mobile app and audio streaming platform we all love and probably use more frequently than any other app, has just announced that they are hiring a CRO. Alison Moore is a catch for SoundCloud. She comes from NBCUniversal, where she has worked since 2012 and was most recently its GM and EVP for TV everywhere. Before that, she was a longtime employee of HBO and before that, Cablevision.

“Alison is an innovative and strategic leader with a proven track record of building consumer business strategies that drive new revenue growth across multiple platforms. Most importantly, she has an understanding of both the complexities of SoundCloud’s business, and the content and entertainment industries, having spent the majority of her career building businesses, products and experiences that deepen consumer engagement with extraordinary content,” said Alex Ljung, Co-founder and CEO, SoundCloud, in a statement. “We’re thrilled to have Alison heading up what will become a monetization engine of global scale.”

In other recent news, Apple Music just announced that they created a newly formed partnership with Dubset Media Holdings. The service now has the ability to stream remixes, mash-ups and DJ mixes for the very first time. Dubset is an organization involved with over 14,000 publishers and record labels, allowing their extensive roster of content to be utilized and streamed without fear of copyright-oriented consequences. The secret to this ability, however, rests with a form of technology called MixBank. Using algorithms similar to those of Youtube and Soundcloud’s copyright detection service Zefr, MixBank scans remixed content with the intent of discovering the original rights holder. The company can locate the source, compensate them accordingly and even allow rights holders to limit the amount of times their material can be used in mixes.

So it’ll be interesting to see how two of the biggest music streaming platforms adapt with these new factors tossed into the game. Regardless of what happens, we know as consumers that we can take both of these events as the two companies just trying to create the best for their audience and create a better experience for their users.

Source: TechCrunch