RB Exclusive Interview: Keys N Krates
September 18, 2023
September 18, 2023
Yes, it’s true! Our beloved Zedd is on the latest cover of Forbes’ “30 Under 30” issue for December. He was not actually on the list this year, but the magazine is honoring him as a previous placer with a spot on the cover and an exclusive interview that gives us a look into the production of his show and what goes on behind the scenes. As he continues to be a driving force within the electronic dance music scene, Forbes dubs him an “Electronic Cash King.”
The interview goes into the production value of his shows and the process for setting up his elaborate presentations. It’s essentially an inside look into the technical side of his team’s creations. He also talks about the future of his brand and what he’s planning for the next phase of his career.
ZEDD ON HIS SHOW…
“Every moment is really planned out, every single light is planned out. So when people go to the show they should expect a real experience, not just me deciding on the fly what song I want to play.”
“I think the preparation that goes into my sets is something that most DJs are embarrassed by. And I’ve had a conversation with an amazing DJ, one of the best DJs in that sense, he could go up there and play six hours. I don’t even have enough music to play six hours. I could never do that. Neither do I think there are six hours of incredible music that I’d want to play.”
ON EVOLVING FROM A DJ…
“I think I will one day go unplugged or change my show somehow. Or my show form, I’ll say that. Currently, I am still DJing, yet I think I have a way more dramatic show, and a much for dynamic show than I’ve ever had, that involves a lot of planning.”
ON PRODUCTION VALUE…
“It used to be really cheap to make a show — I used to be able to keep all the money. Now the shows cost hundreds of thousands of dollars.”
ON KEEPING IT FRESH…
“… I am, for the first time, trying out to not spend two years working on one single album and then put it out at the same time. But I essentially want to finish a song. I will try to release it pretty quickly. And I started that with ‘Stay,’ that was the first time I finished a song essentially and put it out right away… it sounded fresh.”
And last but not least, here is the vibrant Forbes cover Zedd shared in an ecstatic Instagram post.
Overall, Zedd wants to be known as an artist who puts a specific amount of effort into his shows and not just another interchangeable DJ. We think he’s getting his point across pretty well. Keep up the good work, man! Catch one of his incredible sets at this year’s Decadence AZ; grab tickets here.