Dat New New: Snugs – ‘Radio Silence’

Snugs is the cutest little virtual electronic project ever. If that makes sense…

Not only does this character look so soft and sweet, but his music is just as cozy. When ‘Radio Silence’ starts off, the xylophone sweeps through the room graciously. As the vocals get added in, the rhythm becomes more rapid, and suddenly the song shoots you off into a silly state.

Snugs – Radio Silence (ft. HAILZ) [Lyric Video]

To go along with the musical components, you can watch Snugs on an adventure throughout the bedroom in the lyric video… And yes, that’s exactly what Snugs represents. Snugs’ music is an embodiment of comfort, creativity, and the bedroom.

Read the story that is responsible for Radio Silence, and get a glimpse into Snugs’ world:

She tapped her finger nervously on the side of the illuminated screen. Her words in a wall of blue text screaming back at her. She shifted uncomfortably in her bed not able to find a comfortable position. It had been exactly seven hours since his last response. In her desperation, she cries out for comfort with all her might…

In that moment Snugs was listening. An omniscient and benevolent being, he rushes to action and appears at the foot of her bed.

“Who are you?” the girl asked.
“Hello there. I am snugs. I heard your cry for help.”
“Did he send you?”
“No.”
“Can you make him respond to me?”
“No.”
“Well then what good are you to me?”
“I cannot make your problems disappear, but I can be here through times of need. We all get frustrated sometimes when it feels like we are being ignored. Sometimes the best things to do is just to let it allllll go. Our lives and happiness are not dependent on other people. We create our own comfort. Now grab a blanket, throw a pillow, get up on your bed and dance!”

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