Alok Expands the ‘Rave The World’ Universe with New EP & Label Launch
Alok is taking his creative vision to the next level. The global music superstar has released the Rave The World EP via his newly launched Rave The World Records and Tomorrowland Music, marking the next evolution of his ambitious live platform.
The four-track EP, featuring “Around,” “They Want Your Soul,” “Rave The World,” and “Fvck Your Bad Vibes,” draws inspiration from the original values that shaped the global rave movement: peace, love, unity, respect, and collective presence. Each track was first developed through Alok’s live sets, capturing the musical identity that defines the project.
The title track features the voice of Jim Cummings, the official voice of Tomorrowland, further supporting the project’s connection to the legendary renowned festival.
Official music videos for “Rave The World” and “They Want Your Soul” will premiere on July 28 as two interconnected chapters of a single short film. Filmed in Prague, the videos explore themes of technology, human connection, and the search for belonging.
The launch of Rave The World Records builds on Alok’s longtime imprint, Controversia, introducing a more curated approach. The label will support artists whose music aligns with his current creative direction.
Following its anticipated world premiere in London, Rave The World will make its North American debut on August 1 at Pacha New York, presented by Tomorrowland. With the EP, label launch, and live expansion, Alok continues building a platform that extends much further beyond the stage, inviting audiences to disconnect from algorithms and reconnect through the shared energy of the dancefloor.
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