Relentless Beats

Gareth Emery To Donate DJ Mag 100 Advertising Money For Charity

Every year as the DJ Mag’s list of Top 100 DJs releases, many DJs will take to social media, thanking their fans, bashing the poll or both! Yet, Gareth Emery has other plans for this years voting.

After receiving a call about advertising himself for a higher spot in the poll, Gareth took to Facebook to tell his fans that he’d much rather send the money for charity instead of self promotion.

“Just took a bizarre unsolicited phone call from a publicity company who help DJs promote themselves for the Top 100 poll, who told me I should be aware one of my ‘competitors’ (as she put it) was spending $15,000 on Twitter advertising alone, and unless I got on that sort of level, I would find it ‘hard to compete’. Obviously not going to say who the DJ was, but I was nearly sick in my mouth.

So here’s an alternative Top 100 message: Don’t vote for me. Seriously, when you buy a ticket to see me in a club, I consider that a vote. When you blast my music in your car, or share it on Facebook, or tell your friends about it, that’s a vote too. Those votes, and the amazing support you’ve shown over the last year, is what matters to me.

If you did plan on voting for me, give that vote instead to the DJs you see spending their money on promoted tweets, sponsored stories, banner adverts, rebranded twitter pages, etc. If they care that much about their number, just let them have it.

In return for your non-votes, rather than spend an amount on a campaign that would probably buy a school in Africa, I am going to donate the same amount to charity, and maybe some good can come out of this.

Actually how about this… I’ll post a poll of my own tomorrow with some various charities that I like and you guys can vote to decide which ones I will donate to. Together we can do something good. A poll where I’ll be proud, rather than ashamed, to ask for your votes.

Back soon,


Needless to say, this selfless promise will garner much respect for Gareth. His efforts show that the true reasons for being a superstar DJ stretch far beyond themselves, but for the love of music and fans that share that love with them.

Gareth will post a list of charities to vote for on his Facebook page very soon.

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