Tiësto & Believe Entertainment Group Launch “In the Booth” Digital Series

Tiësto and Believe Entertainment Groupannounced the launch of season 2 of “In the Booth,” a documentary-style series that goes behind the scenes with the world-famous DJ to give fans an up-close, personal look at the dance music superstar’s life and the global movement he has fueled.

In The Booth: My New Home

Believe Entertainment Group is the studio behind “In the Booth” season 2 and has been responsible for financing, producing, selling and distributing the series, which received millions of views globally in its first season.

“I love producing my own show and season 1 of “In The Booth” was a fantastic experience. We take it a step further this season where I get to really have some fun with my fans and friends around the world,” said Tiësto.

“We wanted to partner with Tiësto for a second season because season 1 was such a success and there’s so much more to tell about Tiësto and his story,” said William Masterson, co-founder, Believe Entertainment Group. “Tiësto’s audience is constantly asking for more, so this time we’re taking a more intimate look at him when he’s not behind the DJ booth. He’s going even deeper with his fans.”

Believe will employ a new launch strategy for season 2, batching 5 of 10 total episodes together to present the series as two halves instead of launching 1 episode per week.

“Our distribution strategy for “In the Booth” aligns well with the consumer trend of viewing multiple episodes at once,” said Masterson.

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YouTube: http://www.youtube.com/user/officialtiesto