Steve Aoki Ain’t Lowkey: New Video, New Bling, New Decade

Steve Aoki is never irrelevant. This electronic dance music entrepreneur has been partying and producing all summer in the midst of releasing his new video for “How Else,” designing a Corum watch, and celebrating Dim Mak’s 20^th anniversary by hosting a series of legendary throw-downs. All in a day’s work.

“How Else,” featuring Rich the Kid and iLoveMakonnen, was unexpectedly released at the top of 2016. The catchy club-bound hit is now complemented by its official music video dropped on June 29. At the peak of summer pool parties, Aoki’s jam is available through Ultra Music, for purchase on iTunes, and for streaming on Spotify to complete your summer playlist.

The music video, that resembles a deleted scene from 2012’s “Spring Breakers,” intertwines booze, bikinis, and Aoki’s 75 BPM banger to assemble a beach rager for the history books. The simple storyline has Aoki hosting and DJing a spring break party with help from iLoveMakonnen and Rich the Kid, as they chime in to rap their verses. This NSFW video has got it all; girls kissing girls, booties in bikinis, and bottle after popped bottle.

Steve Aoki – How Else feat. Rich The Kid & ILoveMakonnen

“How Else” isn’t the only new Aoki item hitting the market this summer. Delving into the world of designer fashion, Steve is in the process of developing a self-titled watch with Swiss watcher Corum. The Steve Aoki Corum Bubble Limited Edition Timepiece will be pre-sold at the end of July and retailed exclusively in the U.S. at Tourneau. According to Corum CEO David Traxler, the producer has full control of the reigns when designing his edition of the classic Bubble wristwatch.

No matter what time it is when you check your new Aoki watch, it will undoubtedly be time to turn up in honor of Dim Mak’s 20^th anniversary. Dim Mak, the long haired hero’s record label, has influenced two decades of partiers with legendary events, game-changing tracks and global artists breaking into and conquering the music industry under his brand.

To celebrate his label, Aoki is spending part of 2016 spanning 20 cities for 20 next-level extravaganzas with the king himself headlining. Hitting SXSW and Miami Music Week and heading to Atlanta and Chicago soon, Aoki is currently overseas in Ibiza for five once-in-a-lifetime parties throughout the summer with artists like Yellow Claw, W&W, Sander Van Doorn and Deorro joining in the epic bashes. Click here to reserve your role in kick starting Dim Mak’s third decade of the matchless dance music.

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