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YetepSteve Aoki has teamed up with Scion to promote the new and improved FR –S 1.0 model. To promote the release they are launching an interactive video series allowing viewers to unlock their own experience, “Scion x Aoki Driven.”
From the beginning, Scion has become renowned as one of the most exciting and imaginative car brands around, so it should come as no surprise that they have enlisted one of the most influential artists in dance music today – Steve Aoki – to take fans on their very own, tailor made video-venture.
With this YouTube video series, viewers will find themselves instantly immersed in Steve’s day, giving them a taste of his exhilarating life. Starting from the very moment he wakes up, the viewer will help Steve choose between an FR-S RS 1.0 or the FR-S project car to commence the ride. They will then be given two options, each taking the viewer on a different journey. Whether it’s skateboarding with Riley Hawk or a behind the scenes look at an Aoki music video shoot or his recording studio, there’s a whole host of exclusive content to be discovered!
Appealing to car enthusiasts and dance music fanatics alike, “Scion x Aoki Driven” is a cutting-edge and original way to engage fans and spread the word about his upcoming releases, as well as giving them the opportunity to discover some of the most exciting cars on the road today. Make sure to take a drive with Aoki yourself and see what it’s like to spend a day in the life of the Dim Mak head honcho.
A true ambassador and perfect fit for the alternative, distinctive and fun-fueled nature of the Scion brand, stay tuned for more news on this massive collaboration coming soon.
Connect with Steve Aoki:
Website: http://steveaoki.com/
Facebook: https://www.facebook.com/Steve.Aoki
Twitter: https://twitter.com/steveaoki
YouTube: https://www.youtube.com/user/steveaoki