Manufactured Superstars

You’re not dreaming. This is real. The club you’re in feels as though the entire building is the VIP area, not just because of the lingerie models wearing black nerd-glasses piling over you to reach another bottle of bubbly, or the gyrating wall-to-wall moshpit that’s the dancefloor. Tonight feels special because the DJs – the engine of the party — are rockin’ it like you’ve never imagined. Oh, and they’re wearing matching NASA spacesuits and there’s a six-foot-tall teddy bear onstage hyping the crowd like a maniacal MC. The DJs are MANUFACTURED SUPERSTARS, and tonight is every night.

MANUFACTURED SUPERSTARS are BRAD ROULIER and SHAWN SABO, the co-founders of revolutionary digital music retailer, Beatport.com. As DJs, their performance style is as high-energy, accessible and fun as it is technically challenging. Although their DJ performances have been described as “mash-up” or “open-format” by many in the music press, what they really do is create a non-stop tornado of happiness when they spin. This can be evidenced by the countless smiling faces in their crowds and the consistently sold-out shows. As owner of Denver’s esteemed Beta Club, ROULIER also understands venue operations better than most DJs who’ve never needed to worry about profit-and-loss statements. Whether they are DJing the mainstage at outdoor festivals (i.e. Ultra Music Festival, Electric Daisy Carnival, the Beatport Pool Party during WMC/Miami Music Week, Red Rocks/Global Dance Festival, Lief Festival) or playing the world’s best superclubs (i.e. XS Club-Las Vegas, LAVO and Pacha-New York, Voyeur-San Diego, Playhouse-Los Angeles), when MANUFACTURED SUPERSTARS take the stage, the party has officially begun.
Formed in 2006, ROULIER (aka B-Rad) and SABO (aka DJ Sabotage) cut their teeth in the American club scene of the late-‘90′s. Both are experienced producers; ROULIER was also a leading club promoter in Colorado, and SABO traveled the U.S. as a popular drum-and-bass DJ with more than 20 commercial vinyl drum-and-bass releases to his name. Today as MANUFACTURED SUPERSTARS, they hold down vital club residencies at prime spots including XS Club at The Wynn in Las Vegas and Beta Club in Denver. It’s not unusual to hear the pair blaze through 100 or more tunes in the span of a two-hour DJ set, and those sets often traverse from mainstream pop to underground prog-house to urban-infused electro and beyond. The duo will soon expand their radio mixshow internationally, and for the moment their mixes can be heard on KVBE “The Vibe” 94.5FM Radio (Las Vegas).
In early 2011, MANUFACTURED SUPERSTARS got their latest high-octane boost by having their music and avatars featured in the hugely viral social-networking, geo-based-location video game, BOOYAH’s ‘Nightclub City: DJ Rivals.’ (To date, Nightclub City boasts more than 20 million active users worldwide.) A recording deal with the venerable Black Hole Recordings brings MANUFACTURED SUPERSTARS to the forefront of the global EDM scene with a steady flow of new releases and critically acclaimed music videos. Said SABO of MANUFACTURED SUPERSTARS’ core philosophy, “We just wanna play great tunes and make people have fun!”