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February 23, 2026
February 23, 2026
Behind the Booth: How DJs Read a Crowd and Control a Night’s Energy
The biggest DJ poll is underway and for the next three months electronic artists will employ every method of communication as they clamber for the all important votes. Campaigns vary from tedious to hilarious and then some are spot on genius – Like what Nicky Romero is doing.
In a campaign titled #CallNicky, fans are invited to interact with Nicky by entering their phone number at www.CallNickyRomero.com. Moments later, Nicky is seen via video dialing the number followed by what appears to be a live conversation with the caller. In what is a flawless process where voice and video are in total synchronicity, Protocol Management, Romero and with the help of DARE TO DIFR have created a truly engaging experience for fans.
Protocol Management explained the concept saying, “We as a team have tried to come up with an idea that would really set us apart from what anyone else does at this time of year, and over the next three months a much bigger story will unfold. For Nicky and for us, fan engagement at everything we do is our priority and so rather than repeatedly asking fans to vote for Nicky, it was about giving people the opportunity to play with something over a period of time.”
Fan response and engagement has honestly been mesmerizing and it’s going to be exciting to see it unfold. I called. Did you?
Connect with Nicky Romero:
Website: http://www.nickyromero.nl/
Facebook: http://www.facebook.com/djnickyromero
Twitter: http://www.twitter.com/nickyromero
YouTube: http://youtube.com/nickyromerotv
