Alesso Debuts ‘Tear the Roof Up’ Video Today via Snapchat

Grammy®-nominated top-charted Swedish DJ/producer Alesso makes pop history on today, September 12, as the video for “Tear the Roof Up,” his international single release from July, becomes the first clip to premiere on Snapchat, the booming photo and video app whose content is viewed a half-billion times daily. The video for “Tear the Roof Up” will have its exclusive debut on Snapchat starting at 11:30 a.m.(ET), followed by its worldwide release starting at noon (ET) on #1 music destination VEVO.

On September 15, Alesso’s new single “Heroes” featuring Tove Lo officially goes up for sale at iTunes. “Heroes” premiered on Alesso’s Soundcloud page in late-August and impacts tomorrow (September 9) at Top 40 radio. Alesso’s millions of fans around the world, ardent followers of his many single releases since 2012 (and remixes since 2010), will be thrilled to know that he is working on the completion of his debut album for Def Jam Recordings /Virgin EMI UK.

With over 2.5 million Facebook likes, 506,000 Instagram followers and 958,000 Twitter followers amassed over the course of the last five years, plus more than 100 million combined YouTube views, 23-year old Alesso is making the transition from dance floor hero to household name. His fans and collaborators include dance/electronic music luminaries Sebastian Ingrosso and Swedish House Mafia, Avicii, Calvin Harris, OneRepublic and Pete Tong. Then there are the millions of fans who flock to Alesso’s sold-out shows around the globe and stay up-to-date with his string of hugely popular remixes.

“Heroes” has been described by Alesso as “about believing in yourself and going for your goals. The song gives me the feeling that something might be over, but it’s ok, we’re still here together after it. This might be the last time we’ll be in that moment, but we can create new ones afterwards.” Alesso’s goal, he insists, “is to bring a message; I want to uplift people though music, I want to inject emotion into dance music. I want people to scream, jump, feel happiness. Explosive happiness. The best thing about music is it has no rules; I love the idea of breaking the rules.”