BRP and deadmau5 team up to “Spark Some Fun”

BRP is teaming up with deadmau5 to launch its latest product, the 2014 Sea-Doo Spark personal watercraft, with a live concert event.

“Spark Some Fun Miami” will be held at Fontainebleau Miami Beach on March 23, and will showcase the spirit, fun and ingenuity behind the Spark model through a lively and colorful musical exhibition.

For 500 lucky fans, “Spark Some Fun Miami” will be a once-in-a-lifetime experience. From March 14-22, anyone can post a photo to Facebook or Twitter with the hashtag #SparkSomeFun and follow the prompt to enter to win a pair of tickets to the show.

“We are thrilled to announce this collaboration between Sea-Doo and deadmau5,” said Julie Tourville Marketing Director North America for Sea-Doo watercraft. “This will be an amazing musical event that we feel will truly embody the nature of this product as trendsetting, innovative and the most fun experience on the water today. It’s the perfect way to introduce the Sea-Doo Spark to the United States.”

For deadmau5, the partnership is an ideal fit. The Toronto native and critically acclaimed producer has always had a passion for recreational watersports. It was the brand’s industry leadership, innovative engineering and imaginative design that drew him to this unique collaboration. “My PR team would say it’s because they’re innovative, cutting edge and really neat-o. But I’d say it’s because they let me test them out. I don’t typically back products I don’t believe in, or partner with brands for the sake of making a buck. I believe that Sea-Doo has set the precedent for ‘the most fun you can have on water.’ Living in close proximity to a lake, and owning a few Sea-Doo watercrafts myself, I can personally attest to that.”

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