A State of Arizona

Above: Benny Benassi – House 7340 Sept 28th 2007

First and foremost I would like to welcome all of you reading this on the all new RelentlessBeats.com.

Recently, I have witnessed the Arizona electronic dance music scene explode at a feverish pace. But, I remember a time when it was not like today. When getting heads in the club was a constant struggle and the select few who came knew it would grow to be something big.

Rewind to early 2007 when I first got introduced to Relentless Beats and the scene here in the valley. Dance music in mainstream clubs was still in its infancy and the underground raves were just that, underground. E.D.M. was still a counter culture and mostly unrecognized by the average weekend party goer. House 7340 at Myst nightclub was at the time the only consistent place to hear up coming DJs such as Kaskade, Benny Benassi, and Armin Van Buuren. Although they were larger then life outside our market, we still lacked demand. Each Friday night I would go to House 7340 to experience something on the brink of blowing up. Back then you could guarantee you would know at least 75% of the people there. We were a small, close group of friends with a common interest and goal to see the scene grow. Regularly we would crowd the DJ both, sometimes inside rubbing shoulders with the DJs themselves. The DJs were accessible to the fans unlike how it is today. They are now the rock-stars of our generation.

Today that has changed. We are lucky if we get to meet them, but is this really a bad thing?

In my opinion this shows the ever growing popularity of the DJ and this music. The demand once lacking is now greater then ever. Back in 2007 a majority of the clubs in the area dared to play the music as if no one would show. Today, they now embrace the music and are seeing major financial gains. Better yet, you can’t even walk a block in old-town without hearing the low end of a dance beat penetrating the outside walls of a club on a weekend night. Five years ago did we envision this? Maybe not? Did we want it? There are still some that would argue it’s too mainstream. Keep it underground and partly, I feel this is true. But, for so long we pushed, gave our hearts, sweat, and even sometimes tears to come to where we are today. E.D.M. has finally become a powerhouse in the old-town club scene. Through various styles of the music we are all connected to a common love. Relentless has always been and will be the driving force to this accomplishment and for that I say… THANK YOU!