Watch Live Broadcast Of Ultra Music Festival on Twitch

Twitch continues its foray into music as an official broadcasting partner of Ultra Music Festival. This year’s live stream will be powered by 7Up, the exclusive sponsor of the stream for the 2015 music festival. Scheduled for March 27-29 during Miami Music Week, the entire festival will be broadcast live on Twitch at twitch.tv/ultra.

The talent set to perform during the festival features more than a hundred of the electronic music scene’s biggest acts. To view the full line-up, visit www.ultramusicfestival.com/lineup.

“We are always pushing the envelope, working with the most innovative companies to stay ahead of the curve and offer our fans as much value as possible,” said Adam Russakoff, Executive Producer/Director of Business Affairs/Talent Buyer, Ultra Music Festival and Ultra Worldwide. “We don’t tolerate mediocrity and our switch to Twitch is yet another step in the continuum.”

Twitch recently introduced the Twitch Music Library, a resource for game broadcasters that provides rights-cleared music for use in live video and VODs. As part of this venture into music, Twitch launched a beta broadcast category. This has quickly attracted some of the biggest names in the electronic music scene and paved the way for the Ultra Music Festival to choose Twitch as its exclusive broadcasting partner.

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