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A couple months back, Dick Clark Productions hinted at the idea of a possible awards exhibition for electronic dance music. Inside the lavishly decorated Cosmopolitan of Las Vegas, the official announcement was made.
The new award show, dedicated entirely to electronic dance music, will debut in Las Vegas next year, announced during the EDMBiz conference as a partnership between Insomniac and Dick Clark Productions, producer of the Golden Globes and the American Music Awards. The event will demonstrate the best the genre (and all its sub genres) has to offer.
The first show will occur during next years EDC Week 2014, garnering attention and excitement leading up to one of the biggest international dance music events of the year.
“Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years,” said Pasquale Rotella, Founder and CEO of Insomniac. “I’m confident that our partnership will create an event that is focused on recognizing creativity without politics, and that it will celebrate all the elements that go into making dance music such a beautiful experience for the fans.”
Fittingly, Insomniac will use their knowledge in the industry to help create a music awards show that truly understands all the different aspects of electronic dance music, something that EDM fans will surely appreciate.
“EDM is the fastest growing segment of the music industry, encompassing recorded music, live events and lifestyle. It’s truly international,” said Allen Shapiro, CEO of dick clark productions. “DCP is the largest producer of music awards shows in the industry and Insomniac has been at the forefront of the EDM movement since they started in 1993. Creating an EDM awards show with Insomniac is the perfect collaboration.”
More details regarding the new electronic dance music awards are to be announced in the coming months.
